Do you ever wonder why some wholesalers lock up deals on a regular basis while others seem to struggle?  Oftentimes the difference comes down to speed.  In wholesale marketing, the difference between getting under contract and seeing others get under contract is how fast you can get in front of the seller.  So, how can you boost your speed to increase your deal making?

Start With A System

You probably already know that you need to treat your wholesaling business as a business, and all good businesses are built around systems.  Make sure you have a decent CRM platform to manage your prospects, contacts, leads and deals. We’ve used a highly customized version of Podio for years but there are other solid, affordable systems including Tape, HighLevel, and Monday.  You can also choose from CRM platforms built specifically for real estate investing such as REsimpli, FreedomSoft, InvestorFuse and others.

When The Phone Rings, Answer It!

I know this sounds obvious, but you would be surprised how many times we’ve heard from sellers that we were the only one who answered their call.  

Research shows and our experience proves that the first to respond has the advantage.

Responding quickly to new leads is crucial for building strong customer relationships and maximizing conversion opportunities. In today’s fast-paced, competitive market, potential customers often expect prompt communication. A quick response demonstrates professionalism, attentiveness, and a genuine interest in meeting their needs. It creates a positive first impression and sets the tone for future interactions, increasing the likelihood of a successful outcome. Studies show that the faster a business responds, the greater the chances of converting a lead into a loyal customer, as this reduces the risk of the lead moving on to competitors who may be more readily available.

Moreover, timely responses capitalize on the initial interest and motivation of the lead. When someone reaches out, they are often actively seeking solutions and are most receptive to engagement. Delays can result in a loss of momentum, leading to disinterest or disengagement. Quick communication not only keeps leads engaged but also provides an opportunity to understand their needs better and offer tailored solutions. In turn, this enhances customer satisfaction and establishes trust, which are key to long-term success in any business.

How do I increase my speed?

1. Make it part of your company mantra – ensure that everybody on your team appreciates the need for speed.  
2. Build or buy a system – a solid CRM platform will greatly enhance your ability to reach propsects in a timely manner and respond to their enquiries.
3. Know the source of your leads and respond accordingly